Method 1 shines a highlight on its seventy fifth anniversary

January 23, 2025

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The seven-minute rule, usually cited by LinkedIn specialists—”All the time communicate inside this time-frame initially of a gathering, or threat dropping the room”—finds a stunning new software in Method 1.

Subsequent month, F1 will host the F175 occasion, a grand showcase at London’s O2 Enviornment on February 18, the place all ten groups on the grid may have seven minutes every to current the liveries of their vehicles for the 2025 season. It will likely be a singular likelihood to impress followers forward of pre-season testing and the primary Grand Prix, set to happen in Australia on March 16.

Not simply vehicles, however a present for the followers
F175 is not going to be a typical automobile launch. As a substitute, the occasion will highlight the colours, sponsors, and aesthetic particulars of the vehicles. The objective is twofold: to have a good time Method 1’s seventy fifth anniversary and strengthen the connection between groups and followers in a symbolic 12 months for the championship.

Some groups, like Williams—which has already introduced its personal separate occasion on February 14—will hold their last liveries beneath wraps till the O2 night.

How the night will unfold
The order of group appearances will comply with final season’s Constructors’ Championship standings, with Sauber kicking issues off and McLaren closing the occasion. Every group may have inventive freedom in utilizing their seven minutes, whether or not by way of spectacular movies projected on an enormous display screen, interviews with drivers or group members, or different surprises.

Nonetheless, nothing will probably be left to likelihood: all content material have to be pre-approved by Method 1 earlier than the occasion. Between shows, there will probably be musical interludes and leisure moments, with a number guiding the viewers by way of the night.

A novel alternative for all groups
This grand launch required years of labor to safe the participation of all groups. The 2025 season marks the ultimate 12 months beneath the present technical rules, with minimal modifications anticipated earlier than the most important shift in 2026. Because of this, many groups view the occasion as a perfect technique to kick off the season with a robust stage presence.

Even groups with smaller budgets will be capable to shine, as Method 1 is funding the occasion’s group. This collective construction permits smaller groups to achieve uncommon visibility in a high-profile setting.

Every group will goal to outshine the others with a memorable presentation. Seven minutes could seem temporary, however in Method 1, it’s an eternity in the case of dazzling the viewers. Drivers may even play a key function, as all twenty are anticipated to attend regardless of some preliminary jokes. “I hope I’m sick that week,” Max Verstappen quipped, whereas Lando Norris joked about taking a vacation with Max. However full participation is taken into account essential by organizers and groups, who may even use the night to strengthen ties with sponsors.

This occasion is not going to solely kick off the championship’s seventy fifth anniversary but additionally supply a uncommon alternative to have a good time motorsport in a totally new and spectacular approach.

F1 event in London