Ford sellers can stand up to $22,500 for F-150 Lightning orders by its new program

Ford sellers simply acquired a major incentive to check its new pilot program. For each F-150 Lighting ordered from one in every of Ford’s new Retail Replenishment Facilities, sellers can earn as much as $1,500. Over the subsequent month, Ford sellers can rating as much as $22,500 by the brand new program.

Throughout Capital Markets Day final Could, Ford CEO Jim Farley outlined plans to make shopping for an electrical automobile as straightforward as attainable.

The modifications included clear pricing, a greater buyer expertise, and distant supply choices. To get autos into clients’ arms faster, Ford stated it will introduce new Retail Replenishment Facilities (RRC) that may ship EVs to sellers in a mean of seven days.

In accordance with a brand new memo (through CarsDirect), Ford can pay sellers as much as $1,500 for every F-150 Lightning mannequin ordered from an RRC.

The pilot program runs from October 15 by November 15, 2024. Ford stated it encourages sellers to check and expertise the brand new EV distribution facilities by this system.

With RRCs unfold throughout the US, Ford sellers can inventory fewer autos whereas giving patrons entry to extra choices.

Ford is paying sellers $1,000 for every F-150 Lightning (XLT, Flash, Lariat, and Platinum trims) ordered by an RRC. If a seller orders greater than 9 (a most of 15), the motivation will increase to $1,500. All through the month, sellers can earn as much as $22,500.

Ford to pay sellers to maneuver F-150 Lightning stock

Ford’s seller notice stated this system is designed to “additional take a look at the logistics and efficiencies of RRCs” whereas boosting engagement.

The motivation applies to all trims besides the bottom F-150 Lightning Professional, which is now not out there for retail sale.

As CarsDirect factors out, this system could possibly be good and unhealthy for patrons. Some sellers will wish to transfer F-150 Lightning stock at decrease costs, whereas others can promote fashions that don’t have many on the lot.

Nonetheless, this might imply fewer selections when visiting a dealership. The pilot program seemingly comes as Ford appears to be like to maneuver older fashions forward of the brand new 2025 F-150 Lightning.

Ford has launched vital incentives for the electrical truck in current months. The 2024 F-150 Lightning is obtainable with 0% APR for 60 months.

As well as, by its new “Ford Energy Promise,” all EV patrons get a free Degree 2 residence charger, and Ford is masking the price of set up. The supply features a $2,000 money incentive that may be mixed with 0% financing.

Are you able to benefit from the financial savings? 2024 fashions might not final lengthy with 2025MY arrivals across the nook. You may discover the perfect offers on Ford’s F-150 Lightning close to you utilizing our hyperlink.